Attention is an expensive thing to waste

Attention is an expensive thing to waste

Today, the challenge facing most marketers is to establish the basics of the ultimate personalised and relevant customer experience. Our own CMO, Lisa Gilbert welcomed guests to IBM UK & Ireland’s first ever Marketing Leaders event. During the event it was emphasised that we are now at the mercy of the great experiences that our buyers expect whether B2B or B2C. It’s this experience that has reached the top 3 board level priorities (according to…

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