Attention is an expensive thing to waste

Attention is an expensive thing to waste

Today, the challenge facing most marketers is to establish the basics of the ultimate personalised and relevant customer experience. Our own CMO, Lisa Gilbert welcomed guests to IBM UK & Ireland’s first ever Marketing Leaders event. During the event it was emphasised that we are now at the mercy of the great experiences that our buyers expect whether B2B or B2C. It’s this experience that has reached the top 3 board level priorities (according to…

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Why Should a CISO Attend the Security Leaders’ Day at IBM BusinessConnect 2015?

Why Should a CISO Attend the Security Leaders’ Day at IBM BusinessConnect 2015?

Security threats are front page news effecting brand and market share. They’re getting more frequent and sophisticated.  Marketing activities are plentiful in trying to help security leaders comprehend the challenges facing them.  So why is IBM’s Security Leader’s day on 10th November any different? Well, in a recent IBM study that talked to C-level executives, IBM learned that two years ago IT security ranked low on the list of concerns. Now, 68 percent of respondents rank…

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