Artificial Intelligence | IBM UK & Ireland Blog

Personalisation on every level, how fashionable is your brand?

Posted on February 13, 2017February 21, 2017 by Sarah Warsaw

See it now, buy it now, pay for it now, receive it now. The “Now Culture” is upon us; technology has enabled consumers to access products, services and information in an instant. Not only has it allowed access for consumers, it’s giving brands the opportunity to “show it now” through personalised banner adverts, emails and social media posts. When it comes to fashion marketing, our favourite retailers are tracking our cookies, delivering dynamic banner ads…

Attention is an expensive thing to waste

Posted on October 10, 2016October 11, 2016 by IBM United Kingdom & Ireland

Today, the challenge facing most marketers is to establish the basics of the ultimate personalised and relevant customer experience. Our own CMO, Lisa Gilbert welcomed guests to IBM UK & Ireland’s first ever Marketing Leaders event. During the event it was emphasised that we are now at the mercy of the great experiences that our buyers expect whether B2B or B2C. It’s this experience that has reached the top 3 board level priorities (according to…