Attention is an expensive thing to waste

Attention is an expensive thing to waste

Today, the challenge facing most marketers is to establish the basics of the ultimate personalised and relevant customer experience. Our own CMO, Lisa Gilbert welcomed guests to IBM UK & Ireland’s first ever Marketing Leaders event. During the event it was emphasised that we are now at the mercy of the great experiences that our buyers expect whether B2B or B2C. It’s this experience that has reached the top 3 board level priorities (according to…

Read More

Outthink Threats – study your opponents and be ready to respond!

Outthink Threats – study your opponents and be ready to respond!

IBM BusinessConnect 2016 got off to a great start this week when more than 80 security leaders came together in IBM Southbank to discuss how to ‘Outthink Threats’.  Misha Glenny, international expert on cyber security and organised crime, kicked off the day by reminding us – the good guys – to study our opponents and learn from them. The bad guys are really good at collaborating and telling stories, so we need to work on…

Read More

Unleash your dark data – BusinessConnect 2016

Unleash your dark data – BusinessConnect 2016

Melissa Bailey, Communications Enterprise Sales Director, IBM UK, gives an insight into the agenda for the Media/Telco Leaders Day at IBM BusinessConnect 2016, on 12th October at IBM South Bank, London. View the detailed agenda and register today to unleash your dark data: https://ibm.biz/Bdr8uW

Read More

Redefining UK Performance – BusinessConnect

Redefining UK Performance – BusinessConnect

In this clip, Paul Campion, Director of Global Financing, UK & Ireland, shares the highlights of the event which will be held at IBM South Bank on Wednesday 5th October. The external speakers include media commentator Justin Urquhart Stewart, rogue trader Nick Leeson and Trevor Williams, Chief Economist from Lloyds Banking Group. There will be a extended panel Q&A session with several FDs sharing their experiences of internal transformation & the external market challenges they…

Read More

Outthink Threats at BusinessConnect 2016

Outthink Threats at BusinessConnect 2016

In this short video, Carmina Lees, VP IBM Security UK&I shares the exciting agenda for 4th October at IBM South Bank, London. On the day, you’ll hear from our fantastic line up of speakers including Misha Glenny, international expert on cyber security and organised crime and Bruce Schneier, internationally renowned ‘Security Guru’ and CTO of Resilient. Register today to explore perspectives from these top security leaders on key industry issues.

Read More

Gold Medal for this great British seabass dish with a cognitive twist?

Gold Medal for this great British seabass dish with a cognitive twist?

As a professional chef and someone who has a good understanding of technology, I’ve always been interested in combining the two in the kitchen. It’s especially useful when trying to liven up some of my classic recipes. I often am inspired by events around me and the latest British sporting efforts in the past weeks of competition have inspired me to cook up a patriotic dish made from classic British ingredients. Before I move on to the recipe itself I’d like to say I’ve used a very…

Read More

IBM Hursley: Where young talent goes to play

IBM Hursley: Where young talent goes to play

Having run for 21 years, Blue Fusion is still very much a vibrant and youthful part of IBM’s Community Engagement at Hursley.  We get the chance to encourage, enable and mentor budding technologists of the younger generation.  Students compete in teams of 6 from a variety of schools and backgrounds, and all get the same glimpse of life within one of the most innovative companies in the world. Blue Fusion is a large educational event…

Read More

Add a little spice to Wimbledon Finals weekend – Part III

Add a little spice to Wimbledon Finals weekend – Part III

In my final blog to help you entertain your friends coming over for the Wimbledon Finals, I’m going to turn my attention to a ‘starter’ – a prawn cocktail with a twist of cognitive technology. If you’re playing catch-up, here’s my ‘main‘ and ‘dessert‘. The starter, which I hope you’ll try out, has also been inspired by IBM Chef Watson but before moving on to the recipe I’d like to make a few comments about…

Read More

Wimbledon on the move: serving up relevant, personalised content to a global audience

Wimbledon on the move: serving up relevant, personalised content to a global audience

2016 is the year of the connected consumer. As mobile device ownership is nearing ubiquity, digital experience moves beyond the geographical confines of the All England Lawn Tennis Club (AELTC) and presents Wimbledon with an important opportunity to engage with fans across the globe on an entirely new level. This comes with the challenge greeted by many brands across industries of ensuring these communications are timely, relevant and, most importantly, welcome. In an age where…

Read More
1 2 3 4 5 6