A Tweet to England

A Tweet to England

Author: Cheryl Clarke, IBM UK Brand Systems & Advertising IBM are more than just the provider of match analytics for England Rugby. Yes, we’re probably best known for the IBM TryTracker tool, which fans use to enhance their insight and enjoyment of the game. However, we have a genuine passion for the game, just as the fans in the stands do. To mark England winning the 2017 RBS 6 Nations and their undefeated 18 match…

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Hidden tactics for players of every age – rugby meets analytics

Hidden tactics for players of every age – rugby meets analytics

It’s December 1st 2012, and I can’t believe what I’ve just seen, perched high in the South stand at Twickenham. Yes, sometimes the All Blacks let their opponents run up some early points, but then, as always, they’d thought “we’d better play some rugby here”, and just like that England’s fifteen-point lead was cut to one. Here’s what happened next… England stepped up in response, Chris Ashton flew over the try line with a characteristic…

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Watson Marketing ‘5-in-5’ Webinar Series

Watson Marketing ‘5-in-5’ Webinar Series

Find out more about Watson Marketing here. I am very excited to announce that the new webinar series from Watson Marketing “Five Questions That Will Force Marketers To Think Differently Within Five Years” will start on 30th March. For this series, we are going to build upon the foundation of strategies by attacking the questions that marketers are really worried about. It’s very easy to get excited about marketing in 2017, now that we have…

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Personalisation on every level, how fashionable is your brand?

Personalisation on every level, how fashionable is your brand?

See it now, buy it now, pay for it now, receive it now. The “Now Culture” is upon us; technology has enabled consumers to access products, services and information in an instant. Not only has it allowed access for consumers, it’s giving brands the opportunity to “show it now” through personalised banner adverts, emails and social media posts. When it comes to fashion marketing, our favourite retailers are tracking our cookies, delivering dynamic banner ads…

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Behind the Scenes with IBM TryTracker

Behind the Scenes with IBM TryTracker

The IBM TryTracker helps players, pundits and punters get a better understanding of England Rugby’s performance. This second-screen experience is available on the England rugby website and aims to engage fans, whether they are new to rugby or are experienced. Insights generated by IBM TryTracker enhance conversations about the game, before, during and after. The aim of this article is to provide some insight into what goes on “behind the scenes” during the build-up and…

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IBM team with Shell to Inspire Young Minds to Embrace Careers in STEM

IBM team with Shell to Inspire Young Minds to Embrace Careers in STEM

Inspiring the next generation to consider careers that require Science, Technology, Engineering and Maths skills is an important part of IBM’s community engagement. With technology innovation advancing at such a pace we need more and more creative and technical minds to deliver solutions that help solve the big challenges facing the world today and in the future. That’s why IBM partnered with Shell to run a stimulating workshop for fifty 11 to 14-year-old students from…

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Sport is no longer just about the sport

Sport is no longer just about the sport

I have grown up with sport on the TV – constantly. Golf, football, cricket, rugby, diving, F1, darts; anything that the broadcasters could throw at me. Late June is no exception to this when our lives are flooded with the green and purple of Wimbledon, the most famous grand slam. You could say I’m a seasonal tennis fan. Like a lot of viewers, I am a fan of Wimbledon itself, not just tennis. There’s something…

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Embracing the technology of today to reinvent the services of tomorrow in the Public Sector

Embracing the technology of today to reinvent the services of tomorrow in the Public Sector

Leaders from across the Public and Healthcare sectors gathered at IBM’s GovernmentConnect and HealthConnect events to learn how the cognitive era can benefit public services. Sharon Bagshaw, VP Public Sector, IBM UK Ltd, started the day by announcing the winner of the Civil Service Millennial Challenge. Hoot is a cognitive toy owl that interacts with children to help them stay healthy through gamification techniques. A truly innovative idea from a combined team of Civil Service…

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What is Dark Data? Highlights from BusinessConnect 2016

What is Dark Data? Highlights from BusinessConnect 2016

The day was predominately led by panel discussions; an interactive experience for our audiences, fueled by an excitable blue speaker box and those seemingly more shy submitting questions via the app. With a theme of Dark Data, naturally this was at the forefront of every conversation and presentation we had on stage. It was interesting to hear from IBM and media & telco industry speakers, their perspectives on its vast amounts and how different industry…

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The Game is Changing: How Cognitive makes sense out of financial uncertainty.

The Game is Changing: How Cognitive makes sense out of financial uncertainty.

Brexit, blockchain and the UK economy – just three of many things on the minds of Finance Leaders; each addressed by guest speakers, industry experts and IBMers in lively debate and discussion at this year’s BusinessConnect. Guest speakers included Justin Urquhart Stewart, Nick Leeson and Trevor Williams, who shared their insights and expertise on these topics commenting on the impact today and for the future. The day kicked off with Paul Campion, IBM’s Director of…

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