Have you got the right team, both on and off the pitch?

Have you got the right team, both on and off the pitch?

The 6 Nations has been a huge fixture in family life growing up and I have early memories (and photographic evidence) of my father, brothers and I in matching shirts cheering on childhood heroes. As I get older, it becomes hard not to notice that Rugby (and sport in general) is evolving. If you can forget for a minute that he was talking about Healthcare at the time, Sir Muir Gray has a point….. “In…

Read More

Using business analytics to generate real-time insight in rugby

Using business analytics to generate real-time insight in rugby

I started playing rugby at the age of 11, when I moved to secondary school. I must confess, when I began I felt certain that I wouldn’t enjoy it, and that I’d pursue football as I grew up instead. How wrong I was; since then I’ve represented my school, several clubs, and my University. I sometimes find myself explaining my passion for the sport to my friends, family, or colleagues. Trying to describe the exhilaration…

Read More

Watson Marketing ‘5-in-5’ Webinar Series

Watson Marketing ‘5-in-5’ Webinar Series

Find out more about Watson Marketing here. I am very excited to announce that the new webinar series from Watson Marketing “Five Questions That Will Force Marketers To Think Differently Within Five Years” will start on 30th March. For this series, we are going to build upon the foundation of strategies by attacking the questions that marketers are really worried about. It’s very easy to get excited about marketing in 2017, now that we have…

Read More

Behind the Scenes with IBM TryTracker

Behind the Scenes with IBM TryTracker

The IBM TryTracker helps players, pundits and punters get a better understanding of England Rugby’s performance. This second-screen experience is available on the England rugby website and aims to engage fans, whether they are new to rugby or are experienced. Insights generated by IBM TryTracker enhance conversations about the game, before, during and after. The aim of this article is to provide some insight into what goes on “behind the scenes” during the build-up and…

Read More

The Game is Changing: How Cognitive makes sense out of financial uncertainty.

The Game is Changing: How Cognitive makes sense out of financial uncertainty.

Brexit, blockchain and the UK economy – just three of many things on the minds of Finance Leaders; each addressed by guest speakers, industry experts and IBMers in lively debate and discussion at this year’s BusinessConnect. Guest speakers included Justin Urquhart Stewart, Nick Leeson and Trevor Williams, who shared their insights and expertise on these topics commenting on the impact today and for the future. The day kicked off with Paul Campion, IBM’s Director of…

Read More

Outthink Threats at BusinessConnect 2016

Outthink Threats at BusinessConnect 2016

In this short video, Carmina Lees, VP IBM Security UK&I shares the exciting agenda for 4th October at IBM South Bank, London. On the day, you’ll hear from our fantastic line up of speakers including Misha Glenny, international expert on cyber security and organised crime and Bruce Schneier, internationally renowned ‘Security Guru’ and CTO of Resilient. Register today to explore perspectives from these top security leaders on key industry issues.

Read More

Gold Medal for this great British seabass dish with a cognitive twist?

Gold Medal for this great British seabass dish with a cognitive twist?

As a professional chef and someone who has a good understanding of technology, I’ve always been interested in combining the two in the kitchen. It’s especially useful when trying to liven up some of my classic recipes. I often am inspired by events around me and the latest British sporting efforts in the past weeks of competition have inspired me to cook up a patriotic dish made from classic British ingredients. Before I move on to the recipe itself I’d like to say I’ve used a very…

Read More

Add a little spice to Wimbledon Finals weekend – Part III

Add a little spice to Wimbledon Finals weekend – Part III

In my final blog to help you entertain your friends coming over for the Wimbledon Finals, I’m going to turn my attention to a ‘starter’ – a prawn cocktail with a twist of cognitive technology. If you’re playing catch-up, here’s my ‘main‘ and ‘dessert‘. The starter, which I hope you’ll try out, has also been inspired by IBM Chef Watson but before moving on to the recipe I’d like to make a few comments about…

Read More

Wimbledon on the move: serving up relevant, personalised content to a global audience

Wimbledon on the move: serving up relevant, personalised content to a global audience

2016 is the year of the connected consumer. As mobile device ownership is nearing ubiquity, digital experience moves beyond the geographical confines of the All England Lawn Tennis Club (AELTC) and presents Wimbledon with an important opportunity to engage with fans across the globe on an entirely new level. This comes with the challenge greeted by many brands across industries of ensuring these communications are timely, relevant and, most importantly, welcome. In an age where…

Read More
1 2