A Tweet to England

A Tweet to England

Author: Cheryl Clarke, IBM UK Brand Systems & Advertising IBM are more than just the provider of match analytics for England Rugby. Yes, we’re probably best known for the IBM TryTracker tool, which fans use to enhance their insight and enjoyment of the game. However, we have a genuine passion for the game, just as the fans in the stands do. To mark England winning the 2017 RBS 6 Nations and their undefeated 18 match…

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Have you got the right team, both on and off the pitch?

Have you got the right team, both on and off the pitch?

The 6 Nations has been a huge fixture in family life growing up and I have early memories (and photographic evidence) of my father, brothers and I in matching shirts cheering on childhood heroes. As I get older, it becomes hard not to notice that Rugby (and sport in general) is evolving. If you can forget for a minute that he was talking about Healthcare at the time, Sir Muir Gray has a point….. “In…

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How a personal passion can bring business success

How a personal passion can bring business success

As the parent of a young rugby player, Jack, I have travelled around the UK and supported school rugby union, school rugby league, club rugby union and club rugby league teams through the teenage age groups, right up to county level. I can safely say I am very proud of Jack’s accomplishments. My involvement started back in 2011 and since then I have taken my family to fixtures at Twickenham to see England and some…

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Using business analytics to generate real-time insight in rugby

Using business analytics to generate real-time insight in rugby

I started playing rugby at the age of 11, when I moved to secondary school. I must confess, when I began I felt certain that I wouldn’t enjoy it, and that I’d pursue football as I grew up instead. How wrong I was; since then I’ve represented my school, several clubs, and my University. I sometimes find myself explaining my passion for the sport to my friends, family, or colleagues. Trying to describe the exhilaration…

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Behind the Scenes with IBM TryTracker

Behind the Scenes with IBM TryTracker

The IBM TryTracker helps players, pundits and punters get a better understanding of England Rugby’s performance. This second-screen experience is available on the England rugby website and aims to engage fans, whether they are new to rugby or are experienced. Insights generated by IBM TryTracker enhance conversations about the game, before, during and after. The aim of this article is to provide some insight into what goes on “behind the scenes” during the build-up and…

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Gold Medal for this great British seabass dish with a cognitive twist?

Gold Medal for this great British seabass dish with a cognitive twist?

As a professional chef and someone who has a good understanding of technology, I’ve always been interested in combining the two in the kitchen. It’s especially useful when trying to liven up some of my classic recipes. I often am inspired by events around me and the latest British sporting efforts in the past weeks of competition have inspired me to cook up a patriotic dish made from classic British ingredients. Before I move on to the recipe itself I’d like to say I’ve used a very…

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Add a little spice to Wimbledon Finals weekend – Part III

Add a little spice to Wimbledon Finals weekend – Part III

In my final blog to help you entertain your friends coming over for the Wimbledon Finals, I’m going to turn my attention to a ‘starter’ – a prawn cocktail with a twist of cognitive technology. If you’re playing catch-up, here’s my ‘main‘ and ‘dessert‘. The starter, which I hope you’ll try out, has also been inspired by IBM Chef Watson but before moving on to the recipe I’d like to make a few comments about…

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Wimbledon on the move: serving up relevant, personalised content to a global audience

Wimbledon on the move: serving up relevant, personalised content to a global audience

2016 is the year of the connected consumer. As mobile device ownership is nearing ubiquity, digital experience moves beyond the geographical confines of the All England Lawn Tennis Club (AELTC) and presents Wimbledon with an important opportunity to engage with fans across the globe on an entirely new level. This comes with the challenge greeted by many brands across industries of ensuring these communications are timely, relevant and, most importantly, welcome. In an age where…

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Add a little spice to your dessert. Strawberry Carpaccio with a chilli kick!

Add a little spice to your dessert. Strawberry Carpaccio with a chilli kick!

In my first blog I suggested a ‘main’ dish for your friends coming over to watch the Wimbledon Finals and briefly mentioned IBM Chef Watson. Next I’d like to suggest a ‘dessert’ – for those of you with big appetites or those that just want to jump straight in to something sweet! Before I move on to the recipe, and especially for those of you that have already tried the ‘main’, let me answer a…

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Add a little spice to Wimbledon Finals weekend – Part I

Add a little spice to Wimbledon Finals weekend – Part I

By day I work for IBM working on some of the largest technology contracts in Europe, but by night I run a catering company, helping brighten up people’s lives with food. So why am I telling you this? Well as a professional chef and someone who has a good understanding of technology, I’ve often wondered how it might help me become more creative in the kitchen. I now have my answer, and with the Finals…

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