Behind the Scenes with IBM TryTracker

Behind the Scenes with IBM TryTracker

The IBM TryTracker helps players, pundits and punters get a better understanding of England Rugby’s performance. This second-screen experience is available on the England rugby website and aims to engage fans, whether they are new to rugby or are experienced. Insights generated by IBM TryTracker enhance conversations about the game, before, during and after. The aim of this article is to provide some insight into what goes on “behind the scenes” during the build-up and…

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IBM team with Shell to Inspire Young Minds to Embrace Careers in STEM

IBM team with Shell to Inspire Young Minds to Embrace Careers in STEM

Inspiring the next generation to consider careers that require Science, Technology, Engineering and Maths skills is an important part of IBM’s community engagement. With technology innovation advancing at such a pace we need more and more creative and technical minds to deliver solutions that help solve the big challenges facing the world today and in the future. That’s why IBM partnered with Shell to run a stimulating workshop for fifty 11 to 14-year-old students from…

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Sport is no longer just about the sport

Sport is no longer just about the sport

I have grown up with sport on the TV – constantly. Golf, football, cricket, rugby, diving, F1, darts; anything that the broadcasters could throw at me. Late June is no exception to this when our lives are flooded with the green and purple of Wimbledon, the most famous grand slam. You could say I’m a seasonal tennis fan. Like a lot of viewers, I am a fan of Wimbledon itself, not just tennis. There’s something…

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Embracing the technology of today to reinvent the services of tomorrow in the Public Sector

Embracing the technology of today to reinvent the services of tomorrow in the Public Sector

Leaders from across the Public and Healthcare sectors gathered at IBM’s GovernmentConnect and HealthConnect events to learn how the cognitive era can benefit public services. Sharon Bagshaw, VP Public Sector, IBM UK Ltd, started the day by announcing the winner of the Civil Service Millennial Challenge. Hoot is a cognitive toy owl that interacts with children to help them stay healthy through gamification techniques. A truly innovative idea from a combined team of Civil Service…

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What is Dark Data? Highlights from BusinessConnect 2016

What is Dark Data? Highlights from BusinessConnect 2016

The day was predominately led by panel discussions; an interactive experience for our audiences, fueled by an excitable blue speaker box and those seemingly more shy submitting questions via the app. With a theme of Dark Data, naturally this was at the forefront of every conversation and presentation we had on stage. It was interesting to hear from IBM and media & telco industry speakers, their perspectives on its vast amounts and how different industry…

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The Game is Changing: How Cognitive makes sense out of financial uncertainty.

The Game is Changing: How Cognitive makes sense out of financial uncertainty.

Brexit, blockchain and the UK economy – just three of many things on the minds of Finance Leaders; each addressed by guest speakers, industry experts and IBMers in lively debate and discussion at this year’s BusinessConnect. Guest speakers included Justin Urquhart Stewart, Nick Leeson and Trevor Williams, who shared their insights and expertise on these topics commenting on the impact today and for the future. The day kicked off with Paul Campion, IBM’s Director of…

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Attention is an expensive thing to waste

Attention is an expensive thing to waste

Today, the challenge facing most marketers is to establish the basics of the ultimate personalised and relevant customer experience. Our own CMO, Lisa Gilbert welcomed guests to IBM UK & Ireland’s first ever Marketing Leaders event. During the event it was emphasised that we are now at the mercy of the great experiences that our buyers expect whether B2B or B2C. It’s this experience that has reached the top 3 board level priorities (according to…

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Outthink Threats – study your opponents and be ready to respond!

Outthink Threats – study your opponents and be ready to respond!

IBM BusinessConnect 2016 got off to a great start this week when more than 80 security leaders came together in IBM Southbank to discuss how to ‘Outthink Threats’.  Misha Glenny, international expert on cyber security and organised crime, kicked off the day by reminding us – the good guys – to study our opponents and learn from them. The bad guys are really good at collaborating and telling stories, so we need to work on…

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Redefining UK Performance – BusinessConnect

Redefining UK Performance – BusinessConnect

In this clip, Paul Campion, Director of Global Financing, UK & Ireland, shares the highlights of the event which will be held at IBM South Bank on Wednesday 5th October. The external speakers include media commentator Justin Urquhart Stewart, rogue trader Nick Leeson and Trevor Williams, Chief Economist from Lloyds Banking Group. There will be a extended panel Q&A session with several FDs sharing their experiences of internal transformation & the external market challenges they…

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