Watson Marketing ‘5-in-5’ Webinar Series

Watson Marketing ‘5-in-5’ Webinar Series

Find out more about Watson Marketing here. I am very excited to announce that the new webinar series from Watson Marketing “Five Questions That Will Force Marketers To Think Differently Within Five Years” will start on 30th March. For this series, we are going to build upon the foundation of strategies by attacking the questions that marketers are really worried about. It’s very easy to get excited about marketing in 2017, now that we have…

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Personalisation on every level, how fashionable is your brand?

Personalisation on every level, how fashionable is your brand?

See it now, buy it now, pay for it now, receive it now. The “Now Culture” is upon us; technology has enabled consumers to access products, services and information in an instant. Not only has it allowed access for consumers, it’s giving brands the opportunity to “show it now” through personalised banner adverts, emails and social media posts. When it comes to fashion marketing, our favourite retailers are tracking our cookies, delivering dynamic banner ads…

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Behind the Scenes with IBM TryTracker

Behind the Scenes with IBM TryTracker

The IBM TryTracker helps players, pundits and punters get a better understanding of England Rugby’s performance. This second-screen experience is available on the England rugby website and aims to engage fans, whether they are new to rugby or are experienced. Insights generated by IBM TryTracker enhance conversations about the game, before, during and after. The aim of this article is to provide some insight into what goes on “behind the scenes” during the build-up and…

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Sport is no longer just about the sport

Sport is no longer just about the sport

I have grown up with sport on the TV – constantly. Golf, football, cricket, rugby, diving, F1, darts; anything that the broadcasters could throw at me. Late June is no exception to this when our lives are flooded with the green and purple of Wimbledon, the most famous grand slam. You could say I’m a seasonal tennis fan. Like a lot of viewers, I am a fan of Wimbledon itself, not just tennis. There’s something…

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Unleash your dark data – BusinessConnect 2016

Unleash your dark data – BusinessConnect 2016

Melissa Bailey, Communications Enterprise Sales Director, IBM UK, gives an insight into the agenda for the Media/Telco Leaders Day at IBM BusinessConnect 2016, on 12th October at IBM South Bank, London. View the detailed agenda and register today to unleash your dark data: https://ibm.biz/Bdr8uW

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Gold Medal for this great British seabass dish with a cognitive twist?

Gold Medal for this great British seabass dish with a cognitive twist?

As a professional chef and someone who has a good understanding of technology, I’ve always been interested in combining the two in the kitchen. It’s especially useful when trying to liven up some of my classic recipes. I often am inspired by events around me and the latest British sporting efforts in the past weeks of competition have inspired me to cook up a patriotic dish made from classic British ingredients. Before I move on to the recipe itself I’d like to say I’ve used a very…

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IBM Hursley: Where young talent goes to play

IBM Hursley: Where young talent goes to play

Having run for 21 years, Blue Fusion is still very much a vibrant and youthful part of IBM’s Community Engagement at Hursley.  We get the chance to encourage, enable and mentor budding technologists of the younger generation.  Students compete in teams of 6 from a variety of schools and backgrounds, and all get the same glimpse of life within one of the most innovative companies in the world. Blue Fusion is a large educational event…

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Add a little spice to Wimbledon Finals weekend – Part III

Add a little spice to Wimbledon Finals weekend – Part III

In my final blog to help you entertain your friends coming over for the Wimbledon Finals, I’m going to turn my attention to a ‘starter’ – a prawn cocktail with a twist of cognitive technology. If you’re playing catch-up, here’s my ‘main‘ and ‘dessert‘. The starter, which I hope you’ll try out, has also been inspired by IBM Chef Watson but before moving on to the recipe I’d like to make a few comments about…

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Add a little spice to your dessert. Strawberry Carpaccio with a chilli kick!

Add a little spice to your dessert. Strawberry Carpaccio with a chilli kick!

In my first blog I suggested a ‘main’ dish for your friends coming over to watch the Wimbledon Finals and briefly mentioned IBM Chef Watson. Next I’d like to suggest a ‘dessert’ – for those of you with big appetites or those that just want to jump straight in to something sweet! Before I move on to the recipe, and especially for those of you that have already tried the ‘main’, let me answer a…

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Add a little spice to Wimbledon Finals weekend – Part I

Add a little spice to Wimbledon Finals weekend – Part I

By day I work for IBM working on some of the largest technology contracts in Europe, but by night I run a catering company, helping brighten up people’s lives with food. So why am I telling you this? Well as a professional chef and someone who has a good understanding of technology, I’ve often wondered how it might help me become more creative in the kitchen. I now have my answer, and with the Finals…

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