Watson Summit London 2017: Highlights from the Festival of Disruption

Watson Summit London 2017: Highlights from the Festival of Disruption

Formula 1 cars, astronauts, more technology than you can poke a stick at and candy floss; lots of candy floss. These were just some of the highlights attendees were treated to at last week’s Watson Summit in London. In the five years that I’ve been working in the industry, I’ve honestly never seen so much buzz at a corporate event before. The public reception, both in-venue and on social media was incredible; kudos to the team…

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Performance under pressure: Scaling up to high-stakes operations

Performance under pressure: Scaling up to high-stakes operations

A modern business is constantly under pressure. Some pressures are predictable: a retailer knows when Christmas is going to happen. A commodities trader doesn’t know when the latest crisis will cause an adverse market reaction. Being both resilient to and able to take advantage of these pressures is key for successful businesses. We all know the theory about cloud. The platform is agile, allowing services to be added, changed or removed to meet business demands….

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Watson Marketing ‘5-in-5’ Webinar Series

Watson Marketing ‘5-in-5’ Webinar Series

Find out more about Watson Marketing here. I am very excited to announce that the new webinar series from Watson Marketing “Five Questions That Will Force Marketers To Think Differently Within Five Years” will start on 30th March. For this series, we are going to build upon the foundation of strategies by attacking the questions that marketers are really worried about. It’s very easy to get excited about marketing in 2017, now that we have…

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IBM team with Shell to Inspire Young Minds to Embrace Careers in STEM

IBM team with Shell to Inspire Young Minds to Embrace Careers in STEM

Inspiring the next generation to consider careers that require Science, Technology, Engineering and Maths skills is an important part of IBM’s community engagement. With technology innovation advancing at such a pace we need more and more creative and technical minds to deliver solutions that help solve the big challenges facing the world today and in the future. That’s why IBM partnered with Shell to run a stimulating workshop for fifty 11 to 14-year-old students from…

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What is Dark Data? Highlights from BusinessConnect 2016

What is Dark Data? Highlights from BusinessConnect 2016

The day was predominately led by panel discussions; an interactive experience for our audiences, fueled by an excitable blue speaker box and those seemingly more shy submitting questions via the app. With a theme of Dark Data, naturally this was at the forefront of every conversation and presentation we had on stage. It was interesting to hear from IBM and media & telco industry speakers, their perspectives on its vast amounts and how different industry…

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The Game is Changing: How Cognitive makes sense out of financial uncertainty.

The Game is Changing: How Cognitive makes sense out of financial uncertainty.

Brexit, blockchain and the UK economy – just three of many things on the minds of Finance Leaders; each addressed by guest speakers, industry experts and IBMers in lively debate and discussion at this year’s BusinessConnect. Guest speakers included Justin Urquhart Stewart, Nick Leeson and Trevor Williams, who shared their insights and expertise on these topics commenting on the impact today and for the future. The day kicked off with Paul Campion, IBM’s Director of…

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Attention is an expensive thing to waste

Attention is an expensive thing to waste

Today, the challenge facing most marketers is to establish the basics of the ultimate personalised and relevant customer experience. Our own CMO, Lisa Gilbert welcomed guests to IBM UK & Ireland’s first ever Marketing Leaders event. During the event it was emphasised that we are now at the mercy of the great experiences that our buyers expect whether B2B or B2C. It’s this experience that has reached the top 3 board level priorities (according to…

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Outthink Threats – study your opponents and be ready to respond!

Outthink Threats – study your opponents and be ready to respond!

IBM BusinessConnect 2016 got off to a great start this week when more than 80 security leaders came together in IBM Southbank to discuss how to ‘Outthink Threats’.  Misha Glenny, international expert on cyber security and organised crime, kicked off the day by reminding us – the good guys – to study our opponents and learn from them. The bad guys are really good at collaborating and telling stories, so we need to work on…

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Unleash your dark data – BusinessConnect 2016

Unleash your dark data – BusinessConnect 2016

Melissa Bailey, Communications Enterprise Sales Director, IBM UK, gives an insight into the agenda for the Media/Telco Leaders Day at IBM BusinessConnect 2016, on 12th October at IBM South Bank, London. View the detailed agenda and register today to unleash your dark data: https://ibm.biz/Bdr8uW

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