A Tweet to England

A Tweet to England

Author: Cheryl Clarke, IBM UK Brand Systems & Advertising IBM are more than just the provider of match analytics for England Rugby. Yes, we’re probably best known for the IBM TryTracker tool, which fans use to enhance their insight and enjoyment of the game. However, we have a genuine passion for the game, just as the fans in the stands do. To mark England winning the 2017 RBS 6 Nations and their undefeated 18 match…

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Hidden tactics for players of every age – rugby meets analytics

Hidden tactics for players of every age – rugby meets analytics

It’s December 1st 2012, and I can’t believe what I’ve just seen, perched high in the South stand at Twickenham. Yes, sometimes the All Blacks let their opponents run up some early points, but then, as always, they’d thought “we’d better play some rugby here”, and just like that England’s fifteen-point lead was cut to one. Here’s what happened next… England stepped up in response, Chris Ashton flew over the try line with a characteristic…

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How a personal passion can bring business success

How a personal passion can bring business success

As the parent of a young rugby player, Jack, I have travelled around the UK and supported school rugby union, school rugby league, club rugby union and club rugby league teams through the teenage age groups, right up to county level. I can safely say I am very proud of Jack’s accomplishments. My involvement started back in 2011 and since then I have taken my family to fixtures at Twickenham to see England and some…

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Using business analytics to generate real-time insight in rugby

Using business analytics to generate real-time insight in rugby

I started playing rugby at the age of 11, when I moved to secondary school. I must confess, when I began I felt certain that I wouldn’t enjoy it, and that I’d pursue football as I grew up instead. How wrong I was; since then I’ve represented my school, several clubs, and my University. I sometimes find myself explaining my passion for the sport to my friends, family, or colleagues. Trying to describe the exhilaration…

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Gold Medal for this great British seabass dish with a cognitive twist?

Gold Medal for this great British seabass dish with a cognitive twist?

As a professional chef and someone who has a good understanding of technology, I’ve always been interested in combining the two in the kitchen. It’s especially useful when trying to liven up some of my classic recipes. I often am inspired by events around me and the latest British sporting efforts in the past weeks of competition have inspired me to cook up a patriotic dish made from classic British ingredients. Before I move on to the recipe itself I’d like to say I’ve used a very…

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IBM and Wimbledon – Innovation through Collaboration

IBM and Wimbledon – Innovation through Collaboration

IBM has been the Official Supplier of Information Technology and consultant to the All England Club and The Championships, Wimbledon since 1990. Maintaining any relationship for 27 years is a challenge, and a relationship between two globally recognised brands just increases that challenge.  One of the key reasons IBM has been able to help Wimbledon in their pursuit of greatness for so long is continuous innovation, each and every year. I have been working with…

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Seeds tumble: how Wimbledon uses cognitive analytics

Seeds tumble: how Wimbledon uses cognitive analytics

Seeds have been tumbling out of The Championships, Wimbledon in the latter part of the first week of this year’s tournament.  With so much going on it is important for Wimbledon to understand what interests fans at any point in time so that it can communicate to them with relevance and authenticity through its own and social digital platforms. Cognitive social analytics Many seeds were beaten on the first Thursday of the tournament and most…

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Tony Rowe OBE – Embracing the shift from sport to business

Tony Rowe OBE – Embracing the shift from sport to business

Welcome to my second blog focusing on the parallels between sport and business. Here, I share another recent conversation I’ve enjoyed with an individual who has achieved both sporting glory and business success. Tony Rowe OBE has enjoyed huge success as the chief executive and chairman of SWComms, having begun his telecoms business following a stint racing powerboats and time served in the Marines. Having seen his business grow and develop into one of the…

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Making data serve society

Making data serve society

Join up data A straightforward step to realise substantial benefits can be taken simply by joining up data across systems.  This approach is already being used to reduce fraud and error by exposing illegitimate claims for tax breaks and illegal access to benefits.  It works by combining data about someone’s use of various services together and looking for inconsistencies.  Such an index of citizens allows civil servants to quickly and easily access information in support…

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Seize the moment… and get inside the numbers at IBM BusinessConnect 2015

Seize the moment… and get inside the numbers at IBM BusinessConnect 2015

Insight is the finance leader’s secret weapon. It is the difference between success and failure as they juggle their responsibilities to integrate information, predict cash flow, advise on key business investments, recruit and retain talent and second-guess security threats. Every decision counts. Finance leaders must invest in technologies that allow them to get inside the numbers and drive their business forward. Join us for a unique finance leaders’ perspective on selecting and adopting new technology…

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