A Tweet to England

A Tweet to England

Author: Cheryl Clarke, IBM UK Brand Systems & Advertising IBM are more than just the provider of match analytics for England Rugby. Yes, we’re probably best known for the IBM TryTracker tool, which fans use to enhance their insight and enjoyment of the game. However, we have a genuine passion for the game, just as the fans in the stands do. To mark England winning the 2017 RBS 6 Nations and their undefeated 18 match…

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Hidden tactics for players of every age – rugby meets analytics

Hidden tactics for players of every age – rugby meets analytics

It’s December 1st 2012, and I can’t believe what I’ve just seen, perched high in the South stand at Twickenham. Yes, sometimes the All Blacks let their opponents run up some early points, but then, as always, they’d thought “we’d better play some rugby here”, and just like that England’s fifteen-point lead was cut to one. Here’s what happened next… England stepped up in response, Chris Ashton flew over the try line with a characteristic…

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Have you got the right team, both on and off the pitch?

Have you got the right team, both on and off the pitch?

The 6 Nations has been a huge fixture in family life growing up and I have early memories (and photographic evidence) of my father, brothers and I in matching shirts cheering on childhood heroes. As I get older, it becomes hard not to notice that Rugby (and sport in general) is evolving. If you can forget for a minute that he was talking about Healthcare at the time, Sir Muir Gray has a point….. “In…

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How a personal passion can bring business success

How a personal passion can bring business success

As the parent of a young rugby player, Jack, I have travelled around the UK and supported school rugby union, school rugby league, club rugby union and club rugby league teams through the teenage age groups, right up to county level. I can safely say I am very proud of Jack’s accomplishments. My involvement started back in 2011 and since then I have taken my family to fixtures at Twickenham to see England and some…

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Using business analytics to generate real-time insight in rugby

Using business analytics to generate real-time insight in rugby

I started playing rugby at the age of 11, when I moved to secondary school. I must confess, when I began I felt certain that I wouldn’t enjoy it, and that I’d pursue football as I grew up instead. How wrong I was; since then I’ve represented my school, several clubs, and my University. I sometimes find myself explaining my passion for the sport to my friends, family, or colleagues. Trying to describe the exhilaration…

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Personalisation on every level, how fashionable is your brand?

Personalisation on every level, how fashionable is your brand?

See it now, buy it now, pay for it now, receive it now. The “Now Culture” is upon us; technology has enabled consumers to access products, services and information in an instant. Not only has it allowed access for consumers, it’s giving brands the opportunity to “show it now” through personalised banner adverts, emails and social media posts. When it comes to fashion marketing, our favourite retailers are tracking our cookies, delivering dynamic banner ads…

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Behind the Scenes with IBM TryTracker

Behind the Scenes with IBM TryTracker

The IBM TryTracker helps players, pundits and punters get a better understanding of England Rugby’s performance. This second-screen experience is available on the England rugby website and aims to engage fans, whether they are new to rugby or are experienced. Insights generated by IBM TryTracker enhance conversations about the game, before, during and after. The aim of this article is to provide some insight into what goes on “behind the scenes” during the build-up and…

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What is Dark Data? Highlights from BusinessConnect 2016

What is Dark Data? Highlights from BusinessConnect 2016

The day was predominately led by panel discussions; an interactive experience for our audiences, fueled by an excitable blue speaker box and those seemingly more shy submitting questions via the app. With a theme of Dark Data, naturally this was at the forefront of every conversation and presentation we had on stage. It was interesting to hear from IBM and media & telco industry speakers, their perspectives on its vast amounts and how different industry…

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The Game is Changing: How Cognitive makes sense out of financial uncertainty.

The Game is Changing: How Cognitive makes sense out of financial uncertainty.

Brexit, blockchain and the UK economy – just three of many things on the minds of Finance Leaders; each addressed by guest speakers, industry experts and IBMers in lively debate and discussion at this year’s BusinessConnect. Guest speakers included Justin Urquhart Stewart, Nick Leeson and Trevor Williams, who shared their insights and expertise on these topics commenting on the impact today and for the future. The day kicked off with Paul Campion, IBM’s Director of…

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