IBM and Wimbledon – Innovation through Collaboration

IBM and Wimbledon – Innovation through Collaboration

IBM has been the Official Supplier of Information Technology and consultant to the All England Club and The Championships, Wimbledon since 1990. Maintaining any relationship for 27 years is a challenge, and a relationship between two globally recognised brands just increases that challenge.  One of the key reasons IBM has been able to help Wimbledon in their pursuit of greatness for so long is continuous innovation, each and every year. I have been working with…

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Seeds tumble: how Wimbledon uses cognitive analytics

Seeds tumble: how Wimbledon uses cognitive analytics

Seeds have been tumbling out of The Championships, Wimbledon in the latter part of the first week of this year’s tournament.  With so much going on it is important for Wimbledon to understand what interests fans at any point in time so that it can communicate to them with relevance and authenticity through its own and social digital platforms. Cognitive social analytics Many seeds were beaten on the first Thursday of the tournament and most…

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Sport is no longer just about the sport

Sport is no longer just about the sport

I have grown up with sport on the TV – constantly. Golf, football, cricket, rugby, diving, F1, darts; anything that the broadcasters could throw at me. Late June is no exception to this when our lives are flooded with the green and purple of Wimbledon, the most famous grand slam. You could say I’m a seasonal tennis fan. Like a lot of viewers, I am a fan of Wimbledon itself, not just tennis. There’s something…

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Game, Set, Match to the Digital Fan Experience

Game, Set, Match to the Digital Fan Experience

I grew up playing tennis for more hours each week than I spent studying. Since I was 11 years old, I have traveled throughout the United States competing in national tennis tournaments. I then played varsity tennis at an Ivy League University Although my chapter as a player is now over, tennis is still in my blood. Four times a year, as each Grandslam comes round, I become a true tennis fanatic. Over the past…

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Highlights from the Flash Everywhere event 2016

Highlights from the Flash Everywhere event 2016

On 27th April 2016, clients, partners and analysts from across the world came together at London’s prestigious Institute of Engineering & Technology (IET) to hear us announce the expansion of our flash storage portfolio. The biggest highlight was the unveiling of three new IBM FlashSystem products – the A9000, A9000R and the DS8888, all designed and built to help customers power hybrid cloud deployments to solve the challenge of accessing the massive amounts of data…

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Collaboration will Beat the Fraudsters! – Highlights from IBM Security Leaders Day at BusinessConnect 2015

Collaboration will Beat the Fraudsters! – Highlights from IBM Security Leaders Day at BusinessConnect 2015

A flashing blue and red room, a skills gap the size of the grand canyon and how to be a fraudster; just a few of the items on the agenda at today’s IBM Security Leaders BusinessConnect 2015 – the first in what will be a series of thought-provoking events aimed at tackling current issues and emerging trends in business. Security professionals from all industries were invited to join the discussion around how they can work together to stay…

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Getting inside the numbers – a cognitive approach to finance

Getting inside the numbers – a cognitive approach to finance

A few years ago, business leaders could see the competition coming. The biggest risk was a new rival entering the market with a better or cheaper product or service. Today, ‘uberization’ or industry disruption caused by an unlikely competitor, has become a dominant concern of the C-suite. In IBM’s latest study ‘Redefining Boundaries’, in which 643 CFOs participated, it was found that business leaders believe cloud computing, mobile solutions, the Internet of Things, and cognitive…

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How Happy Employees make Happy Customers

How Happy Employees make Happy Customers

Recently I presented to a group of 250 marketers at a London conference on “branded content”, one of the newest buzzwords in marketing.  All of the other speakers at the conference focused on how to develop content for consumers – an extension of a traditional marketing campaign. In many ways, this is just another way to dress up content as an advertisement or a marketing message. To provide a different perspective on content marketing, I…

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Why Should a CISO Attend the Security Leaders’ Day at IBM BusinessConnect 2015?

Why Should a CISO Attend the Security Leaders’ Day at IBM BusinessConnect 2015?

Security threats are front page news effecting brand and market share. They’re getting more frequent and sophisticated.  Marketing activities are plentiful in trying to help security leaders comprehend the challenges facing them.  So why is IBM’s Security Leader’s day on 10th November any different? Well, in a recent IBM study that talked to C-level executives, IBM learned that two years ago IT security ranked low on the list of concerns. Now, 68 percent of respondents rank…

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Digital Intelligence meets Digital Business

Digital Intelligence meets Digital Business

In a single second we type over 9,000 tweets, 48,000 Google searches, and 2.3 million emails, and UK consumers are expected to spend more than £50 billion online this year. We are all spending more time –and money –online, and businesses must be tech-savvy to survive. In a recent IBM survey, 4,000 C-level executives noted that technology is the single most important force shaping their business. Lying behind these statistics is a confluence of disruptive…

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