Outthink Threats – study your opponents and be ready to respond!

Outthink Threats – study your opponents and be ready to respond!

IBM BusinessConnect 2016 got off to a great start this week when more than 80 security leaders came together in IBM Southbank to discuss how to ‘Outthink Threats’.  Misha Glenny, international expert on cyber security and organised crime, kicked off the day by reminding us – the good guys – to study our opponents and learn from them. The bad guys are really good at collaborating and telling stories, so we need to work on…

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IBM Hursley: Where young talent goes to play

IBM Hursley: Where young talent goes to play

Having run for 21 years, Blue Fusion is still very much a vibrant and youthful part of IBM’s Community Engagement at Hursley.  We get the chance to encourage, enable and mentor budding technologists of the younger generation.  Students compete in teams of 6 from a variety of schools and backgrounds, and all get the same glimpse of life within one of the most innovative companies in the world. Blue Fusion is a large educational event…

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IBM and Wimbledon – Innovation through Collaboration

IBM and Wimbledon – Innovation through Collaboration

IBM has been the Official Supplier of Information Technology and consultant to the All England Club and The Championships, Wimbledon since 1990. Maintaining any relationship for 27 years is a challenge, and a relationship between two globally recognised brands just increases that challenge.  One of the key reasons IBM has been able to help Wimbledon in their pursuit of greatness for so long is continuous innovation, each and every year. I have been working with…

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Seeds tumble: how Wimbledon uses cognitive analytics

Seeds tumble: how Wimbledon uses cognitive analytics

Seeds have been tumbling out of The Championships, Wimbledon in the latter part of the first week of this year’s tournament.  With so much going on it is important for Wimbledon to understand what interests fans at any point in time so that it can communicate to them with relevance and authenticity through its own and social digital platforms. Cognitive social analytics Many seeds were beaten on the first Thursday of the tournament and most…

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Game, Set, Match to the Digital Fan Experience

Game, Set, Match to the Digital Fan Experience

I grew up playing tennis for more hours each week than I spent studying. Since I was 11 years old, I have traveled throughout the United States competing in national tennis tournaments. I then played varsity tennis at an Ivy League University Although my chapter as a player is now over, tennis is still in my blood. Four times a year, as each Grandslam comes round, I become a true tennis fanatic. Over the past…

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Highlights from the Flash Everywhere event 2016

Highlights from the Flash Everywhere event 2016

On 27th April 2016, clients, partners and analysts from across the world came together at London’s prestigious Institute of Engineering & Technology (IET) to hear us announce the expansion of our flash storage portfolio. The biggest highlight was the unveiling of three new IBM FlashSystem products – the A9000, A9000R and the DS8888, all designed and built to help customers power hybrid cloud deployments to solve the challenge of accessing the massive amounts of data…

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Collaboration will Beat the Fraudsters! – Highlights from IBM Security Leaders Day at BusinessConnect 2015

Collaboration will Beat the Fraudsters! – Highlights from IBM Security Leaders Day at BusinessConnect 2015

A flashing blue and red room, a skills gap the size of the grand canyon and how to be a fraudster; just a few of the items on the agenda at today’s IBM Security Leaders BusinessConnect 2015 – the first in what will be a series of thought-provoking events aimed at tackling current issues and emerging trends in business. Security professionals from all industries were invited to join the discussion around how they can work together to stay…

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Getting inside the numbers – a cognitive approach to finance

Getting inside the numbers – a cognitive approach to finance

A few years ago, business leaders could see the competition coming. The biggest risk was a new rival entering the market with a better or cheaper product or service. Today, ‘uberization’ or industry disruption caused by an unlikely competitor, has become a dominant concern of the C-suite. In IBM’s latest study ‘Redefining Boundaries’, in which 643 CFOs participated, it was found that business leaders believe cloud computing, mobile solutions, the Internet of Things, and cognitive…

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How Happy Employees make Happy Customers

How Happy Employees make Happy Customers

Recently I presented to a group of 250 marketers at a London conference on “branded content”, one of the newest buzzwords in marketing.  All of the other speakers at the conference focused on how to develop content for consumers – an extension of a traditional marketing campaign. In many ways, this is just another way to dress up content as an advertisement or a marketing message. To provide a different perspective on content marketing, I…

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Why Should a CISO Attend the Security Leaders’ Day at IBM BusinessConnect 2015?

Why Should a CISO Attend the Security Leaders’ Day at IBM BusinessConnect 2015?

Security threats are front page news effecting brand and market share. They’re getting more frequent and sophisticated.  Marketing activities are plentiful in trying to help security leaders comprehend the challenges facing them.  So why is IBM’s Security Leader’s day on 10th November any different? Well, in a recent IBM study that talked to C-level executives, IBM learned that two years ago IT security ranked low on the list of concerns. Now, 68 percent of respondents rank…

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