Watson Marketing ‘5-in-5’ Webinar Series

Watson Marketing ‘5-in-5’ Webinar Series

Find out more about Watson Marketing here. I am very excited to announce that the new webinar series from Watson Marketing “Five Questions That Will Force Marketers To Think Differently Within Five Years” will start on 30th March. For this series, we are going to build upon the foundation of strategies by attacking the questions that marketers are really worried about. It’s very easy to get excited about marketing in 2017, now that we have…

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IBM team with Shell to Inspire Young Minds to Embrace Careers in STEM

IBM team with Shell to Inspire Young Minds to Embrace Careers in STEM

Inspiring the next generation to consider careers that require Science, Technology, Engineering and Maths skills is an important part of IBM’s community engagement. With technology innovation advancing at such a pace we need more and more creative and technical minds to deliver solutions that help solve the big challenges facing the world today and in the future. That’s why IBM partnered with Shell to run a stimulating workshop for fifty 11 to 14-year-old students from…

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Embracing the technology of today to reinvent the services of tomorrow in the Public Sector

Embracing the technology of today to reinvent the services of tomorrow in the Public Sector

Leaders from across the Public and Healthcare sectors gathered at IBM’s GovernmentConnect and HealthConnect events to learn how the cognitive era can benefit public services. Sharon Bagshaw, VP Public Sector, IBM UK Ltd, started the day by announcing the winner of the Civil Service Millennial Challenge. Hoot is a cognitive toy owl that interacts with children to help them stay healthy through gamification techniques. A truly innovative idea from a combined team of Civil Service…

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Attention is an expensive thing to waste

Attention is an expensive thing to waste

Today, the challenge facing most marketers is to establish the basics of the ultimate personalised and relevant customer experience. Our own CMO, Lisa Gilbert welcomed guests to IBM UK & Ireland’s first ever Marketing Leaders event. During the event it was emphasised that we are now at the mercy of the great experiences that our buyers expect whether B2B or B2C. It’s this experience that has reached the top 3 board level priorities (according to…

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Outthink Threats – study your opponents and be ready to respond!

Outthink Threats – study your opponents and be ready to respond!

IBM BusinessConnect 2016 got off to a great start this week when more than 80 security leaders came together in IBM Southbank to discuss how to ‘Outthink Threats’.  Misha Glenny, international expert on cyber security and organised crime, kicked off the day by reminding us – the good guys – to study our opponents and learn from them. The bad guys are really good at collaborating and telling stories, so we need to work on…

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IBM and Wimbledon – Innovation through Collaboration

IBM and Wimbledon – Innovation through Collaboration

IBM has been the Official Supplier of Information Technology and consultant to the All England Club and The Championships, Wimbledon since 1990. Maintaining any relationship for 27 years is a challenge, and a relationship between two globally recognised brands just increases that challenge.  One of the key reasons IBM has been able to help Wimbledon in their pursuit of greatness for so long is continuous innovation, each and every year. I have been working with…

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Seeds tumble: how Wimbledon uses cognitive analytics

Seeds tumble: how Wimbledon uses cognitive analytics

Seeds have been tumbling out of The Championships, Wimbledon in the latter part of the first week of this year’s tournament.  With so much going on it is important for Wimbledon to understand what interests fans at any point in time so that it can communicate to them with relevance and authenticity through its own and social digital platforms. Cognitive social analytics Many seeds were beaten on the first Thursday of the tournament and most…

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Sport is no longer just about the sport

Sport is no longer just about the sport

I have grown up with sport on the TV – constantly. Golf, football, cricket, rugby, diving, F1, darts; anything that the broadcasters could throw at me. Late June is no exception to this when our lives are flooded with the green and purple of Wimbledon, the most famous grand slam. You could say I’m a seasonal tennis fan. Like a lot of viewers, I am a fan of Wimbledon itself, not just tennis. There’s something…

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Game, Set, Match to the Digital Fan Experience

Game, Set, Match to the Digital Fan Experience

I grew up playing tennis for more hours each week than I spent studying. Since I was 11 years old, I have traveled throughout the United States competing in national tennis tournaments. I then played varsity tennis at an Ivy League University Although my chapter as a player is now over, tennis is still in my blood. Four times a year, as each Grandslam comes round, I become a true tennis fanatic. Over the past…

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Collaboration will Beat the Fraudsters! – Highlights from IBM Security Leaders Day at BusinessConnect 2015

Collaboration will Beat the Fraudsters! – Highlights from IBM Security Leaders Day at BusinessConnect 2015

A flashing blue and red room, a skills gap the size of the grand canyon and how to be a fraudster; just a few of the items on the agenda at today’s IBM Security Leaders BusinessConnect 2015 – the first in what will be a series of thought-provoking events aimed at tackling current issues and emerging trends in business. Security professionals from all industries were invited to join the discussion around how they can work together to stay…

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