Have you got the right team, both on and off the pitch?

Have you got the right team, both on and off the pitch?

The 6 Nations has been a huge fixture in family life growing up and I have early memories (and photographic evidence) of my father, brothers and I in matching shirts cheering on childhood heroes. As I get older, it becomes hard not to notice that Rugby (and sport in general) is evolving. If you can forget for a minute that he was talking about Healthcare at the time, Sir Muir Gray has a point….. “In…

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Watson Marketing ‘5-in-5’ Webinar Series

Watson Marketing ‘5-in-5’ Webinar Series

I am very excited to announce that the new webinar series from Watson Marketing “Five Questions That Will Force Marketers To Think Differently Within Five Years” will start on 30th March. For this series, we are going to build upon the foundation of strategies by attacking the questions that marketers are really worried about. It’s very easy to get excited about marketing in 2017, now that we have so many opportunities across different channels and…

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How a personal passion can bring business success

How a personal passion can bring business success

As the parent of a young rugby player, Jack, I have travelled around the UK and supported school rugby union, school rugby league, club rugby union and club rugby league teams through the teenage age groups, right up to county level. I can safely say I am very proud of Jack’s accomplishments. My involvement started back in 2011 and since then I have taken my family to fixtures at Twickenham to see England and some…

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Using business analytics to generate real-time insight in rugby

Using business analytics to generate real-time insight in rugby

I started playing rugby at the age of 11, when I moved to secondary school. I must confess, when I began I felt certain that I wouldn’t enjoy it, and that I’d pursue football as I grew up instead. How wrong I was; since then I’ve represented my school, several clubs, and my University. I sometimes find myself explaining my passion for the sport to my friends, family, or colleagues. Trying to describe the exhilaration…

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Personalisation on every level, how fashionable is your brand?

Personalisation on every level, how fashionable is your brand?

See it now, buy it now, pay for it now, receive it now. The “Now Culture” is upon us; technology has enabled consumers to access products, services and information in an instant. Not only has it allowed access for consumers, it’s giving brands the opportunity to “show it now” through personalised banner adverts, emails and social media posts. When it comes to fashion marketing, our favourite retailers are tracking our cookies, delivering dynamic banner ads…

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