What is Dark Data? Highlights from BusinessConnect 2016

What is Dark Data? Highlights from BusinessConnect 2016

The day was predominately led by panel discussions; an interactive experience for our audiences, fueled by an excitable blue speaker box and those seemingly more shy submitting questions via the app. With a theme of Dark Data, naturally this was at the forefront of every conversation and presentation we had on stage. It was interesting to hear from IBM and media & telco industry speakers, their perspectives on its vast amounts and how different industry…

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The Game is Changing: How Cognitive makes sense out of financial uncertainty.

The Game is Changing: How Cognitive makes sense out of financial uncertainty.

Brexit, blockchain and the UK economy – just three of many things on the minds of Finance Leaders; each addressed by guest speakers, industry experts and IBMers in lively debate and discussion at this year’s BusinessConnect. Guest speakers included Justin Urquhart Stewart, Nick Leeson and Trevor Williams, who shared their insights and expertise on these topics commenting on the impact today and for the future. The day kicked off with Paul Campion, IBM’s Director of…

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Attention is an expensive thing to waste

Attention is an expensive thing to waste

Today, the challenge facing most marketers is to establish the basics of the ultimate personalised and relevant customer experience. Our own CMO, Lisa Gilbert welcomed guests to IBM UK & Ireland’s first ever Marketing Leaders event. During the event it was emphasised that we are now at the mercy of the great experiences that our buyers expect whether B2B or B2C. It’s this experience that has reached the top 3 board level priorities (according to…

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Outthink Threats – study your opponents and be ready to respond!

Outthink Threats – study your opponents and be ready to respond!

IBM BusinessConnect 2016 got off to a great start this week when more than 80 security leaders came together in IBM Southbank to discuss how to ‘Outthink Threats’.  Misha Glenny, international expert on cyber security and organised crime, kicked off the day by reminding us – the good guys – to study our opponents and learn from them. The bad guys are really good at collaborating and telling stories, so we need to work on…

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