IBM Hursley: Where young talent goes to play

IBM Hursley: Where young talent goes to play

Having run for 21 years, Blue Fusion is still very much a vibrant and youthful part of IBM’s Community Engagement at Hursley.  We get the chance to encourage, enable and mentor budding technologists of the younger generation.  Students compete in teams of 6 from a variety of schools and backgrounds, and all get the same glimpse of life within one of the most innovative companies in the world. Blue Fusion is a large educational event…

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Add a little spice to Wimbledon Finals weekend – Part III

Add a little spice to Wimbledon Finals weekend – Part III

In my final blog to help you entertain your friends coming over for the Wimbledon Finals, I’m going to turn my attention to a ‘starter’ – a prawn cocktail with a twist of cognitive technology. If you’re playing catch-up, here’s my ‘main‘ and ‘dessert‘. The starter, which I hope you’ll try out, has also been inspired by IBM Chef Watson but before moving on to the recipe I’d like to make a few comments about…

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Wimbledon on the move: serving up relevant, personalised content to a global audience

Wimbledon on the move: serving up relevant, personalised content to a global audience

2016 is the year of the connected consumer. As mobile device ownership is nearing ubiquity, digital experience moves beyond the geographical confines of the All England Lawn Tennis Club (AELTC) and presents Wimbledon with an important opportunity to engage with fans across the globe on an entirely new level. This comes with the challenge greeted by many brands across industries of ensuring these communications are timely, relevant and, most importantly, welcome. In an age where…

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Add a little spice to your dessert. Strawberry Carpaccio with a chilli kick!

Add a little spice to your dessert. Strawberry Carpaccio with a chilli kick!

In my first blog I suggested a ‘main’ dish for your friends coming over to watch the Wimbledon Finals and briefly mentioned IBM Chef Watson. Next I’d like to suggest a ‘dessert’ – for those of you with big appetites or those that just want to jump straight in to something sweet! Before I move on to the recipe, and especially for those of you that have already tried the ‘main’, let me answer a…

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Add a little spice to Wimbledon Finals weekend – Part I

Add a little spice to Wimbledon Finals weekend – Part I

By day I work for IBM working on some of the largest technology contracts in Europe, but by night I run a catering company, helping brighten up people’s lives with food. So why am I telling you this? Well as a professional chef and someone who has a good understanding of technology, I’ve often wondered how it might help me become more creative in the kitchen. I now have my answer, and with the Finals…

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IBM and Wimbledon – Innovation through Collaboration

IBM and Wimbledon – Innovation through Collaboration

IBM has been the Official Supplier of Information Technology and consultant to the All England Club and The Championships, Wimbledon since 1990. Maintaining any relationship for 27 years is a challenge, and a relationship between two globally recognised brands just increases that challenge.  One of the key reasons IBM has been able to help Wimbledon in their pursuit of greatness for so long is continuous innovation, each and every year. I have been working with…

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Seeds tumble: how Wimbledon uses cognitive analytics

Seeds tumble: how Wimbledon uses cognitive analytics

Seeds have been tumbling out of The Championships, Wimbledon in the latter part of the first week of this year’s tournament.  With so much going on it is important for Wimbledon to understand what interests fans at any point in time so that it can communicate to them with relevance and authenticity through its own and social digital platforms. Cognitive social analytics Many seeds were beaten on the first Thursday of the tournament and most…

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Sport is no longer just about the sport

Sport is no longer just about the sport

I have grown up with sport on the TV – constantly. Golf, football, cricket, rugby, diving, F1, darts; anything that the broadcasters could throw at me. Late June is no exception to this when our lives are flooded with the green and purple of Wimbledon, the most famous grand slam. You could say I’m a seasonal tennis fan. Like a lot of viewers, I am a fan of Wimbledon itself, not just tennis. There’s something…

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