Collaboration will Beat the Fraudsters! – Highlights from IBM Security Leaders Day at BusinessConnect 2015

Collaboration will Beat the Fraudsters! – Highlights from IBM Security Leaders Day at BusinessConnect 2015

A flashing blue and red room, a skills gap the size of the grand canyon and how to be a fraudster; just a few of the items on the agenda at today’s IBM Security Leaders BusinessConnect 2015 – the first in what will be a series of thought-provoking events aimed at tackling current issues and emerging trends in business. Security professionals from all industries were invited to join the discussion around how they can work together to stay…

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Getting inside the numbers – a cognitive approach to finance

Getting inside the numbers – a cognitive approach to finance

A few years ago, business leaders could see the competition coming. The biggest risk was a new rival entering the market with a better or cheaper product or service. Today, ‘uberization’ or industry disruption caused by an unlikely competitor, has become a dominant concern of the C-suite. In IBM’s latest study ‘Redefining Boundaries’, in which 643 CFOs participated, it was found that business leaders believe cloud computing, mobile solutions, the Internet of Things, and cognitive…

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How Happy Employees make Happy Customers

How Happy Employees make Happy Customers

Recently I presented to a group of 250 marketers at a London conference on “branded content”, one of the newest buzzwords in marketing.  All of the other speakers at the conference focused on how to develop content for consumers – an extension of a traditional marketing campaign. In many ways, this is just another way to dress up content as an advertisement or a marketing message. To provide a different perspective on content marketing, I…

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Why Should a CISO Attend the Security Leaders’ Day at IBM BusinessConnect 2015?

Why Should a CISO Attend the Security Leaders’ Day at IBM BusinessConnect 2015?

Security threats are front page news effecting brand and market share. They’re getting more frequent and sophisticated.  Marketing activities are plentiful in trying to help security leaders comprehend the challenges facing them.  So why is IBM’s Security Leader’s day on 10th November any different? Well, in a recent IBM study that talked to C-level executives, IBM learned that two years ago IT security ranked low on the list of concerns. Now, 68 percent of respondents rank…

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